First, create your web page with the offering information. Make it as detailed and real as possible (including any required SEC disclosures, of course).
Next, sign up for a free account on FundAmerica, input your offering information and then put a “Reserve Shares” button on your site.
Now, when someone says they would be interested in investing, the system will:
Thus, while still low friction, there is enough weight to separate the wheat from the chaff. It gives you a base of people who really are interested, and allows better budgeting and “go/no-go” decisions.
KEY! When the offering goes live, the queued investors are sent an email (“from” the company) with a link for them to e-sign the subscription agreement and make their commitment. Once the investor signs, their funds are immediately moved into escrow. No hassle, no work for either the investor or the company (or the broker).
And of course the system provides the issuer with reports and tools to email all the interested investors, anytime and as often as they want in order to keep them engaged, provide updates, etc.
The result is less money and time wasted, more confidence in your offering, and better ability to plan and set sales & marketing strategy. Test The Waters is now a useful tool.